F&B Marketing Manager
1.Strategic Planning:
Developing Marketing Strategies: Create long-term plans that align with company goals by setting targets and identifying the best ways to reach the audience.
Market Research: Study trends, customer needs, and competitors to develop effective strategies.
Setting Goals and KPIs: Define clear goals and measure progress using key performance indicators (KPIs).
2.Campaign Management:
Planning Campaigns: Oversee the creation and execution of marketing campaigns from start to finish.
Budget Management: Allocate and manage the marketing budget to ensure efficient use of resources.
Monitoring Performance: Track campaign results using analytics tools and adjust strategies for better outcomes.
3.Team Leadership:
Leading the Team: Guide and mentor the marketing team, providing support and fostering collaboration.
Cross-Department Collaboration: Work with other teams like sales and product development to align marketing efforts with business goals.
Team Alignment: Ensure the team understands and works toward the company’s overall objectives.
4.Brand Management:
Building Brand Identity: Develop and maintain a strong, recognizable brand that resonates with customers.
Brand Messaging: Ensure consistent communication that reflects the brand’s values and positioning.
Managing PR: Handle public relations and media interactions to build and protect the company’s reputation.
5.Digital Marketing:
Managing Digital Efforts: Oversee online marketing, including SEO, social media, email marketing, and paid ads.
Analyzing Digital Metrics: Track performance metrics like traffic, conversions, and engagement to improve digital strategies.
Adapting to Trends: Stay updated on digital trends and technologies to keep strategies effective and current.
NALE is proud Malaysian creation with a dream to serve the best Nasi Lemak in the World to the World.