Marketing Manager (Entertainment Industry)

Key Responsibilities

•Develop and Execute Annual Marketing Plans, including but not limited to: 

Creating and implementing social media strategies on Facebook (FB), Instagram (IG), TikTok, etc.

Promoting and managing the membership program in collaboration with the IT section.

Coordinating with mall marketing departments for event planning and advertising.

Managing mall advertising spaces and negotiating prices with landlords.

Planning and overseeing the creation of advertising materials (including content planning and designer supervision).

Designing and managing in-store promotions, including VOD touchscreen displays.

Developing and managing collaborations with external brands and organizations.

Organizing in-house events, such as the annual karaoke competition (preliminary rounds in August–September, finals in December).

Enhancing the company’s website and executing digital marketing strategies.

Planning and executing offline (print) marketing campaigns.

Planning and executing store opening events.

Managing events at existing stores, including anniversary celebrations.

Overseeing menu photoshoots and menu design creation.

Coordinating and managing anime and cosplay-related events.