Elevator pitch examples: how to win over any audience

In Malaysia's busy world of professional events, a powerful elevator pitch becomes important for job seekers because it gives them the opportunity to make a lasting impression on potential employers. You can use it as a short story to describe your skills, experiences, and job goals. 

This guide teaches you how to write an interesting elevator pitch. An effective pitch can help you at all stages of your career by providing the information potential employers look for in one concise statement. Here's what we'll cover:

• What is an elevator pitch?
• How to write an elevator pitch
• What to avoid when writing an elevator pitch
• Elevator pitch examples
• Practising your elevator pitch
• Conclusion
• FAQs

What is an elevator pitch? 

An elevator pitch, which usually lasts between 30 and 60 seconds, is a short yet powerful introduction of yourself, your work, or the business you represent. 

The purpose of elevator pitches includes three key objectives:

1. Spark interest and curiosity: The goal of your entire pitch should be to make people curious. By getting your audience's attention and making them want to know more, you set the stage for future discussion.
2. Communicate your value proposition: This is your chance to show how your communication skills, experiences, and strengths make you stand out.
3. Leave a memorable impression: A good elevator pitch can help you make a connection with a potential employer that will last long after the elevator doors close.

How to write an elevator pitch 

Crafting a good elevator pitch is not too challenging. Here's a step-by-step guide to writing an interesting elevator pitch.

1. Introduce yourself

Start with an introduction for your pitch at a networking event, job interview, career fair, or other presentation. 

2. Highlight the problem or need

Find a common problem or challenge in your industry or the job you want. Describe how your skills, experiences, and unique point of view make you the best person to solve it. 

3. Showcase your expertise

After identifying the issue, explain your solution. Discuss previous experiences that show your ability to handle comparable issues.

4. Include a call to action

After your pitch, mention a potential outcome. Show interest by suggesting a follow-up meeting to discuss options, sharing contact information, or engaging on professional networking sites.

5. Keep it concise and focused

Keep your elevator pitch brief. Make sure every word of your 30-to-60-second pitch counts and adds impact.

What to avoid when writing an elevator pitch 

It's important to avoid common mistakes that may undermine the efficiency of your elevator pitch. Here are several things to avoid.

Being too generic

Fit your pitch to your audience and the situation. Avoid bland pitches that aren't memorable. 

• Good elevator pitch example: "I am a social media strategist. I specialise in helping small businesses increase their online presence and engage with their target audiences."
• Bad elevator pitch example: "I help businesses with their social media."

Overcomplicating the message

Keep your pitch brief and simple. Avoid oversharing or confusing explanations.

• Good elevator pitch example: "I develop user-friendly mobile apps that simplify everyday tasks for busy professionals."
• Bad elevator pitch example: "I am a software engineer with expertise in developing native applications for iOS and Android platforms, utilising advanced frameworks and programming languages."

Including jargon and technical language

Your audience or potential employer may lose interest if you use jargon. Try to avoid business-specific jargon, acronyms, and terms.

Focusing on features and not benefits

If you discuss only features in your elevator pitch, you might give a one-sided presentation that doesn't retain your audience's attention. Remember to include benefits as well. 

Rambling and exceeding the time limit

If your elevator pitch runs on or exceeds the time limit, it may be less powerful. Your message may get lost in too many details or long stories. 

Lacking enthusiasm and confidence

You might not make a good impression if you're not excited and confident about your elevator pitch. It's like telling a boring story about your most exciting journey. 

No clear call to action

When giving your elevator pitch, don't forget to include a clear call to action. You should encourage your audience to do something at the end of your pitch, such as setting up a follow-up meeting.

Including irrelevant personal information

While giving an elevator speech, focusing on relevant business details is important. Using personal details or stories irrelevant to your pitch can distract from your message.

Elevator pitch examples 

Here are some great elevator pitch examples for different career stages. 

Elevator pitches for job seekers

As a job seeker, you need to consider key elements when writing a perfect elevator pitch. Your pitch should show how valuable you are and make a lasting impression in a job interview.

An elevator pitch template for job seekers

1. Introduction: Start with a short introduction. For example: "Hi, my name is Sarah, and I just got my marketing degree."
2. Value proposition: Demonstrate your skills, experiences, and traits. For example: "I bring strong analytical skills and a keen eye for detail, developed through internships where I successfully analysed market trends and contributed to targeted marketing campaigns."
3. Why it's important: Explain to the hiring manager how your skills and knowledge can meet their needs. 
4. Call to action: At the end, suggest an action for the hiring manager. For example, you could say you'd like to talk more or ask for a follow-up meeting.

 Example for recent graduates

"Hello, I'm Jessica! As a recent graduate with a degree in Business Administration, I'm excited to talk about how my new ideas and excitement for innovation can help your team. My jobs and classes have given me a mix of analytical and creative problem-solving skills that I can bring to the table. Because I've done market research and analysed data before, I know how to find ideas and growth opportunities that will help a business succeed. I'm sure that by joining your team, I can help make smart decisions. I'd love the chance to talk about how I can help your business succeed. Could we set up a time to talk more about possible opportunities?"

Example for mid-career professionals

"Hello, my name is Zara, and I've been a project manager for over 10 years, leading cross-functional teams to success. Over the course of my work, I've consistently delivered difficult projects on time and on budget, always going above and beyond what clients expected. What makes me unique is that I cannot only run projects smoothly, but also build strong ties with team members and stakeholders. I'm sure I can make a big difference on your team because I have extensive experience with project management. I can't wait to explore ways I can help your organisation succeed. Could we set up a time to discuss how my skills and experience match your team's needs? I'm excited about the chance to work together to reach our common goals."

Tips and advice from human resources (HR) practitioners and hiring managers

Here's what HR professionals and hiring managers have to say about writing a good elevator pitch to make sure your message hits home:

• Focus on accomplishments and experiences directly relating to the job.
• Keep it short.
• Be enthusiastic and sure of yourself.
• Send a thank you message to show your interest in what the company offers.

Elevator pitches for networking events

It takes planning to create good elevator pitches for networking events to help you connect with new contacts. Here are the most important elements of a networking-specific elevator pitch.

Elements of an elevator pitch for networking events

• Start with a short introduction that includes your name, current position or area of expertise, and an interesting hook.
• Draw attention to the skills, experiences, and traits that make you a useful connection. 
• Craft your pitch to speak to the people you're trying to attract. 
• End with a clear call to action, such as sharing contact information.

Example for networking events

"Hey there. I'm Sara, a digital marketing expert who really loves what she does. At XYZ Agency, I'm in charge of handling things that get people interested in a brand and make them loyal to it. One thing that makes me stand out as a link is that I can combine creativity with strategic thinking. I'm here today to make new connections, look for ways to work together, and grow as a person. Let's exchange contact information so we can keep talking after this event is over. I'm looking forward to getting to know you better!"

Example for industry conferences

"Hey there. My name is Anas, and I help new businesses with their digital advertising. As the founder of a great marketing firm, I've helped many businesses become more visible online and grow significantly. What makes me stand out is how creatively I use new trends and how much I care about getting measured results. As we all gather here at the conference, I can't wait to meet other professionals who are as excited about growth and innovation as I am. Let's get coffee or connect on LinkedIn to keep talking. Looking forward to getting in touch!"

Tips and advice from public relations (PR) specialists on how to network effectively

Networking well isn't only about making connections. It's also about building relationships that matter. Here are some tips and advice from PR specialists:

• When you network, think about how you can improve your contacts' lives or businesses.
• Make an effort to get in touch with new people.
• After networking events, remember to follow up. You could send a personalised email, leave a business card, or connect on a professional networking site. 

Elevator pitches for sales professionals

Writing an elevator sales pitch takes skill and attention to detail, especially when talking to cold leads. 

How to pitch effectively to cold leads 

To pitch to cold leads successfully, you need a plan that focuses on earning trust and meeting specific needs. Research the person's business, problems, and interests. When you reach out, build rapport by greeting them warmly and finding a common interest to help you connect. When you have their attention, focus on how your product or service can solve problems or improve things to show them value. 

Difference between hard selling and an elevator pitch 

There's one main difference between hard selling and an elevator pitch. Hard selling means using aggressive methods to force a product or service on a customer, usually without considering their wants or needs. An elevator pitch is a short, convincing message. It shows what your product can do for the person in a way that fits their wants and interests without being pushy.

How to craft an elevator pitch to attract customers

Here are some tips for writing the perfect elevator pitch to attract customers:

• Think about what makes your product or service different.
• Instead of listing features, emphasise the results or benefits.
• Don't use technical terms.
• Talk to coworkers or friends about your pitch and make changes based on what they say.

Successful elevator pitch examples for salespeople:

Product pitch example: 

"Hi, my name is John, and I work at XYZ Tech. The latest software we've made improves work processes, which helps businesses save time and money. We've helped many businesses increase their output by 30% or more thanks to our flexible features and easy-to-use layout. I'd love to show you how it can change the way you do business."

Service pitch example: 

"Hello there, I'm Sarah from ABC Consulting. Companies like yours have used our strategic planning services to overcome tough times and reach their goals. We're dedicated to your success and will do everything we can, from market studies to innovative solutions. Let's talk about how we can help you reach your business goals."

Tips from effective sales professionals 

Make sure you incorporate these tips while working on your sales pitch.

• Actively listen.
• Build relationships.
• Offer value.
• Adapt and learn.

Practising your elevator pitch 

You need to practise your elevator pitch if you want to develop it and make a positive impact. Here are some tips that will help improve your pitch:

• Speak in front of a mirror: Practise delivering your pitch in front of a mirror so you can see yourself. This will help boost your confidence.
• Record yourself: Record yourself and listen to check your speed, tone, and clarity. This will help you determine what you need to work on.
• Pitch to family and friends: Tell your family and friends about your elevator pitch and ask them what they think. You can learn a lot from the perspective of others.
• Attend workshops and start-up masterclasses: Workshops and masterclasses for new businesses let you practise your pitch in a safe space. You can get feedback from people who work in the same field.

Importance of feedback

Feedback is like a mirror. It lets you see how far you've come. People who know what you're doing, such as teachers or friends, can tell you what they think after reading or listening to your elevator pitch. It helps you figure out what you do well and what you need to work on. 

Conclusion 

Perfecting your pitch takes time, effort, and a willingness to learn from others' opinions. Remember that your elevator pitch is your chance to impress potential employers, clients, or investors and show them what makes you special. 

You can craft an effective elevator pitch over time and increase your chances of success by asking for feedback, identifying your skills and weaknesses, and constantly modifying your words. So, take advantage of the opportunity to improve and build on your pitch, and know it can lead to new opportunities and possibilities. 

FAQs 

1. What is the ideal length of an elevator pitch?
   Usually, 30 to 60 seconds is the best length of time for an elevator pitch. This time allows you to send a clear, short message that grabs the listener's attention and conveys your value proposition.
   ⁠
2. How do I make my elevator pitch memorable?
   To make your elevator pitch stand out, begin with an interesting hook. Then, focus on the benefits, add some personality, and end with an unforgettable sentence. For the most impact, keep it short, interesting, and specific to your target.
   ⁠
3. Can you provide elevator pitch examples for job interviews?
   Of course! Here are two examples of elevator pitches for job interviews:
   Example for a recent graduate:
   "Hi, my name is Emily, and I just got my degree in computer science. During my studies, I did internships and projects that helped me learn a lot about computer languages and how to solve problems. I'm interested in using technology to generate new ideas and solve problems in the real world. I'm excited to join your team and grow with your company because I'm proactive and eager to learn."
   Example for a mid-career professional
   "Hello, my name is Alex, and I'm a project manager with over eight years of experience leading cross-functional teams in the healthcare industry. I've finished many jobs on time and within budget, always going above and beyond what the client expected. People know me for being able to communicate clearly and work well in fast-paced settings. I can't wait to improve the success of your team by bringing my skills in project management and strategy planning to your company."
   ⁠
4. What are some tips for delivering a confident elevator pitch?
   You need to give a confident elevator pitch If you want to make a positive impact. To help you do that, here are some tips:
   Practise your pitch.
   Maintain eye contact.
   Speak clearly and slowly.
   Use positive body language.
   Focus on your audience.
   Believe in yourself.
   ⁠
5. How do I tailor my pitch to different audiences?
   You should adapt your pitch to different groups of people when connecting with them. To help you do that, here are some tips:
   Research your audience.
   Identify common ground.
   Highlight relevant benefits.
   Adapt your language and tone.
   Be flexible and responsive.