How to craft a winning resume in 10 steps
The job market is more competitive than ever. With recruiters spending just seconds scanning resumes, you need a document that stands out instantly. A weak resume gets lost in the pile, while a powerful resume lands interviews.
So, how do you craft a winning resume that grabs attention and showcases your value? It’s all about strategy. In this guide, we’ll walk you through 10 key steps to create a resume that highlights your strengths, beats applicant tracking systems (ATS), and impresses hiring managers.
Let’s dive into the key topics covered here:
Why is a good resume important?
Your resume is more than just a document—it’s your personal marketing tool. It tells hiring managers who you are, what you bring to the table, and why you’re the right fit for the job. And hiring managers have hundreds of resumes to sift through, and yours needs to impress at first glance.
A well-crafted resume can significantly increase your chances of landing an interview. But here’s the catch: before a recruiter even sees it, your resume often needs to pass an Applicant Tracking System (ATS)—a software that scans for relevant keywords and formatting.
If your resume isn’t clear, concise, and optimised, it could get filtered out before a human even lays eyes on it.
That’s why it’s crucial to create a strategic, compelling, and ATS-friendly resume that showcases your skills and experience in a way that both technology and recruiters appreciate.
10 simple steps to write an effective and standout resume
You don’t need to start from scratch or guess what makes a great resume—just follow these 10 simple steps to craft one that stands out. Keep this guide by your side whenever you update or create your resume on Windows, Mac, photoshop or in Word to ensure it’s clear, compelling, and job-ready.
1. Choose the right resume format
Before you start writing, you need to pick the right resume format—one that best highlights your strengths and aligns with your career goals. The three main types are chronological, functional, and combination resumes, each serving a different purpose.
A) Chronological resume (Best for experienced professionals)
Lists your work history in reverse chronological order (most recent job first).
Ideal if you have a consistent career path with relevant experience.
Works well for job seekers aiming to stay in the same industry.
B) Functional resume (Best for career changers or those with employment gaps)
Focuses on skills and accomplishments rather than work history.
Great for those switching careers or re-entering the workforce.
Minimises attention on gaps in employment.
C) Combination resume (Best for highlighting both skills and experience)
Blends elements of chronological and functional formats.
Highlights key skills at the top, followed by a detailed work history.
Ideal for professionals with strong experience who also want to emphasise transferable skills.
Which one should you choose?
If you have a solid work history with clear career growth, go with chronological.
If you’re changing careers or have gaps, a functional format might be better.
If you want the best of both worlds, the combination resume gives you flexibility.
Choosing the correct format ensures your resume presents your experience most compellingly, helping you stand out to recruiters.
2. Tailor your resume to the job
A one-size-fits-all resume won’t cut it. Customising your resume for each job application increases your chances of getting noticed and passing Applicant Tracking Systems (ATS). Recruiters want to see that you’re the perfect fit for the role—and a generic resume won’t make that impression.
How to tailor your resume effectively:
Analyse the job description – Look for key skills, responsibilities, and qualifications the employer values.
Use relevant keywords – Many companies use ATS to filter resumes, so match your wording to the job listing to improve your chances of passing the scan.
Prioritise relevant experience – Highlight roles, achievements, and skills that align with the specific job you're applying for.
Adjust your summary and skills section – Your resume summary should reflect the key strengths the job requires, and your skills section should emphasise what’s most relevant.
Practical example:
Let’s say you’re applying for a Marketing Manager role, and the job description emphasises SEO, content strategy, and campaign management. Here’s how you can tailor your resume:
Generic resume summary:
"Experienced marketing professional with a background in various digital campaigns and social media management."
Tailored resume summary:
"Results-driven Marketing Manager with 5+ years of experience in SEO, content strategy, and multi-channel campaign management. Proven track record of increasing organic traffic by 40% and leading high-performing teams to execute data-driven marketing strategies."
Generic skills section:
Digital Marketing
Content Creation
Team Leadership
Tailored skills section:
SEO Optimisation & Keyword Research
Content Strategy & Performance Analysis
Campaign Management & ROI Tracking
By making these adjustments, you match your resume to the job while making it more compelling to both hiring managers and ATS systems.
3. Start with a strong summary statement
Your resume summary is the first thing recruiters see, so it needs to grab their attention fast. Think of it as your elevator pitch—a concise, compelling statement highlighting your key skills, experience, and what makes you a strong candidate for the job.
How to write an effective summary statement:
Keep it brief – 2 to 4 sentences max.
Highlight your key strengths – Mention your most relevant skills and experience.
Showcase achievements – Use metrics or specific results where possible.
Match the job description – Use keywords that align with the role you’re applying for.
Example of a weak summary (Too generic & vague):
"Hardworking professional with experience in marketing. Looking for an opportunity to grow and contribute to a dynamic team."
Example of a strong summary (Specific & impactful):
"Results-driven Marketing Specialist with 5+ years of experience in SEO, content strategy, and campaign management. Increased organic traffic by 40% and led a team that boosted lead conversion rates by 25%. Passionate about data-driven marketing and creating high-impact campaigns that drive engagement and revenue."
4. Use action verbs and quantify accomplishments
The best way to make your experience stand out is by using strong action verbs and quantifying your achievements whenever possible. This makes your contributions clear, measurable, and impressive to hiring managers.
Start each bullet point with a powerful action verb – Avoid generic phrases like “responsible for” and instead use verbs like led, developed, optimised, launched, increased, reduced, implemented, spearheaded, streamlined, etc.
Quantify your accomplishments – Use numbers, percentages, or specific results to show the impact of your work.
Focus on results, not just tasks – Instead of just listing what you did, highlight how your work benefited the company.
If you’ve increased sales, boosted revenue, led a team, launched a project, streamlined processes, paved for noteworthy changes, and more, read this blog on action verbs that will help you find the right words to showcase your achievements.
5. Prioritise relevant experience and skills
Your resume should highlight the most relevant experience and skills for the job you’re applying for. That means cutting out outdated or irrelevant roles and focusing on the work that proves you’re the right fit.
For example, if you're applying for a Marketing Manager position, a past job as a Retail Cashier from 10 years ago isn’t as relevant anymore. Instead of listing it in detail, consider:
Removing it altogether if you have more recent experience.
Keeping only the job title and dates in an "Additional Experience" section.
Focusing on transferable skills (if necessary), such as customer service and communication.
You can do this:
Marketing Specialist | ABC Agency | 2020–Present
Developed and executed multi-channel campaigns, leading to a 30% increase in brand engagement.
Managed SEO strategies that improved organic traffic by 50% in one year.
Led a team of 5 and optimised workflow efficiency, reducing campaign turnaround time by 25%.
And avoid irrelevant & outdated experiences such as:
Retail Cashier | XYZ Store | 2012–2014
Handled cash transactions and assisted customers with purchases.
Stocked shelves and maintained store organisation.
Processed returns and exchanges.
Not all skills belong on your resume—focus on what the employer is looking for. Hiring managers look for a balance of hard skills (technical abilities) and soft skills (interpersonal strengths). A great resume clearly showcases both.
If the job description emphasises project management, SEO, and leadership, these should be at the forefront of your skills section. Avoid listing generic skills like computer literacy or team player (unless it’s specifically relevant).
6. Keep it concise and reader-friendly
Here’s how to make your resume reader-friendly without losing impact:
1. Stick to one or two pages
Most hiring managers don’t expect a novel—just a snapshot of your qualifications. One page is ideal for entry-level roles, while two pages work for those with more experience.
One-page resume: Fresh graduate applying for a marketing assistant role.
Two-page resume: Marketing professional with 7+ years of experience and measurable results.
If you’re going over two pages, trim irrelevant experience and summarise older roles with just titles and dates.
2. Use clear, scannable formatting
Recruiters skim resumes in a zig-zag pattern, searching for key details like job titles, dates, and achievements. If your layout is messy or text-heavy, important information will get overlooked.
You can use:
Clear section headings (e.g., Work Experience, Skills, Education).
Simple fonts like Arial or Calibri in 10–12 pt size.
Bullet points over paragraphs to make accomplishments stand out.
Consistent formatting for dates, job titles, and company names.
Here’s an example:
Created engaging social media content, driving a 35% increase in engagement in six months.
Managed paid ad campaigns with a 20% ROI improvement.
Collaborated with sales teams to align strategies, supporting 15% growth in leads.
3. Cut the fluff and stay focused
Hiring managers care about what you've achieved—not how many fancy words you can use. Keep language clear and results-focused.
For example:
Weak: "Was involved in coordinating various marketing projects to help improve team performance."
Strong: "Coordinated five marketing projects that increased team productivity by 30%."
7. Highlight achievements, not just duties
Listing job duties tells recruiters what you did, but highlighting achievements shows how well you did it. Focus on impact, not activity. When you can show employers how your work delivered measurable results, you make a stronger, more compelling case for why they should hire you.
Duties tell, and achievements sell.
Employers want to know:
What impact did you have?
How did your work benefit the company?
What results can you replicate for them?
To do this effectively, use action verbs, quantify your results when possible, and show how your contributions made a difference.
A clear distinction between a duty and an achievement is:
Duty: "Managed social media accounts for the company."
Achievement: "Developed social media content strategies that increased engagement by 40% and grew the follower base by 15K in six months."
See the difference? The second statement tells the recruiter what you achieved, not just what you were responsible for.
Here’s a simple way to transform your duties into achievements:
Start with an action verb: Use words like led, developed, optimised, implemented, or increased.
Add specific numbers: Quantify your impact with figures like percentages, revenue growth, or project outcomes.
Highlight the result: Show the value your work delivered—whether it's better efficiency, increased sales, or improved processes.
Here are a couple of examples of effective achievement statements here:
"Launched a new email marketing campaign that drove a 30% increase in open rates and a 20% boost in sales over three months."
"Streamlined the onboarding process for new employees, reducing training time by 25% and improving new hire retention by 15%."
8. Optimise for ATS
ATS scans resumes for specific keywords, formatting, and structure before a recruiter ever sees them. If your resume isn’t optimised, it might get rejected—even if you're a perfect fit for the job.
To pass the ATS filter, focus on these key steps:
Use standard section headings: ATS software recognises familiar terms like "Experience," "Education," and "Skills". Creative headings like "Career Journey" or "My professional story" might look clever but can confuse the system.
Stick to simple formatting: ATS struggles with text boxes, columns, and graphics. Instead, use a clean, single-column layout. Choose standard fonts like Arial, Calibri, or Times New Roman and avoid decorative or script fonts.
Incorporate keywords from the job description: ATS scans for words directly from the job listing. Identify relevant skills and terms—like "project management" or "content marketing"—and naturally include them in your summary, skills and experience sections.
Save in the right file format: Most systems prefer .docx or .pdf files. When unsure, check the job application instructions for formatting preferences.
9. Proofread thoroughly
A single typo can signal carelessness—and hiring managers notice. A polished, error-free resume shows attention to detail and professionalism. Here's how to get it right:
Take a break before proofreading: Step away from your resume for a few hours or even a day. Fresh eyes are more likely to spot mistakes you’ve overlooked.
Read it aloud: Hearing the words helps identify awkward phrasing or missing words. If a sentence sounds confusing when spoken, it will likely confuse recruiters, too.
Use online tools—but don’t rely on them completely: Tools like Grammarly, Hemingway Editor, or ProWritingAid can catch basic grammar and spelling mistakes. But manual checks are still essential for context-specific details.
Print it out: Errors are easier to catch on paper than on a screen. Review every section slowly, focusing on dates, job titles, and names of companies.
Ask for help: A friend, mentor, or colleague might spot errors you’ve missed. They can also provide feedback on clarity and structure.
10. Add optional sections strategically
Optional sections can add depth and personality to your resume—but only if they’re relevant. Use them to showcase extra skills, achievements, or experiences that align with the job. Here’s how:
Volunteer work: Highlight volunteer roles if they demonstrate skills relevant to the job.
Example: "Volunteered as a Social Media Coordinator for a local non-profit, increasing online engagement by 35% in six months."
Certifications: Add certifications that prove your expertise or meet job requirements.
Example: "Google Ads Certification (2023) – Demonstrates proficiency in PPC strategy and campaign management."
Personal projects: Include projects that showcase your skills in action, especially if you lack formal experience.
Example: "Built a budgeting app that tracks expenses for over 500 active users."
Portfolio or social media links: For creative or technical roles, provide links to work samples or profiles.
Example: "Portfolio: yournameportfolio.com"
Example of a good resume
Learning how to write a resume is essential for landing a job. A well-structured resume highlights skills, experience, and qualifications in a way that stands out to employers. Below is an example of a good resume. Three different examples will be added to cover various job types.
For those who don’t want to create a resume from scratch, there’s an easier option. A pre-made resume template can be downloaded and edited as needed. No need to start from zero—simply get it here:
Example 1:
Example 2:
Common resume mistakes to avoid
One of the biggest mistakes when learning how to write a resume is submitting one with typos and grammatical errors. Even a small mistake can make a bad impression on hiring managers. Always proofread carefully, use spell-checking tools, and consider asking someone else to review the resume before sending it. A clean, error-free resume shows professionalism and attention to detail.
Another common mistake is using an overly flashy design that distracts from the actual content. While creativity is great, recruiters prefer resumes that are easy to read and well-structured. Stick to a clean, professional format with clear headings, bullet points, and consistent fonts. A simple, well-organised resume ensures that hiring managers can quickly find key information.
Many job seekers also make the mistake of using a generic objective instead of a tailored summary. Instead of writing a vague statement like "Looking for a challenging position in a dynamic company," craft a strong summary that highlights relevant skills, experience, and career goals. A personalised summary immediately shows employers why the candidate is a great fit for the job.
How frequently should you update your resume?
Your resume should be updated at least every 6–12 months, even if you're not actively job hunting. Regular updates ensure that key accomplishments, new skills, and responsibilities are accurately captured.
It's important to revise your resume immediately after a promotion, major project completion, or skill certification. Keeping it current saves time when a new job opportunity arises. A well-maintained resume also helps with career planning and professional growth.
Final thoughts
A well-crafted resume is essential for standing out in today’s competitive job market. Knowing how to write a resume means focusing on clarity, structure, and relevance to ensure hiring managers quickly see a candidate’s value.
Avoiding common mistakes like typos, overly flashy designs, and generic objectives can make a significant difference in making a strong first impression. Regularly updating a resume ensures that new achievements, skills, and experiences are accurately reflected.
A strategic, well-optimised resume increases the chances of landing interviews and advancing in a career.
Want to boost your career even further? Learn more about career tips here, and if you're ready, start applying for jobs today!
