Digital Marketing Executive
On this page
- What's it like to be a Digital Marketing Executive?
- How to become a Digital Marketing Executive
- Latest Digital Marketing Executive jobs
- Top skills and experience for Digital Marketing Executives
- Digital Marketing Executive role reviews
What's it like to be a Digital Marketing Executive?
A Digital Marketing Executive uses email, social media, advertisements, and other digital marketing formats to generate customer interest and revenue. They are responsible for the end-to-end process of the digital marketing strategy, from generating a concept to presenting their proposal to stakeholders and team members, carrying out the tasks to meet the campaign goals, to evaluating completed campaigns to gain insight. Digital Marketing Executives work in all corporations with a digital presence, such as the media, corporations, politicians’ offices and non-government organisations. Digital Marketing Executives must be updated on ever-changing trends and adapt the digital marketing strategy to ensure a business remains relevant.
Tasks and duties
- Conducting market research to determine the digital marketing strategy.
- Presenting marketing campaign proposals to chief stakeholders.
- Creating content plans for email, social media, advertising and other channels.
- Monitoring and optimising digital campaigns during their lifespan.
- Launching advertising campaigns according to business goals and budgets.
- Updating marketing content SEO.
- Reporting campaign results and suggestions to key stakeholders.
How to become a Digital Marketing Executive
To work as a Digital Marketing Executive you’ll need to hold a bachelor degree in marketing, advertising, communications or a related field. Qualifications in SEO, digital marketing analytics, media buying or similar may be an advantage.
- 1.
Graduate with a bachelor degree in marketing, advertising, communications, or another related field.
- 2.
Complete an internship in the content or marketing department of a recognised company.
- 3.
Gain experience on digital platforms by managing social media pages, starting a content project, or working freelance jobs in digital marketing.
- 4.
Complete certification in SEO, digital marketing analytics, social media marketing, or other related skills.