Digital Marketing Manager
On this page
- What's it like to be a Digital Marketing Manager?
- How to become a Digital Marketing Manager
- Latest Digital Marketing Manager jobs
- Top skills and experience for Digital Marketing Managers
- Digital Marketing Manager role reviews
What's it like to be a Digital Marketing Manager?
A Digital Marketing Manager spearheads a company’s digital marketing campaigns. They align with stakeholders on a company’s marketing goals, create a digital marketing strategy, and assign tasks to team members. Years of experience in digital marketing, leadership skills and industry knowledge are essential for the job. Digital Marketing Managers must also be able to effectively liaise with third parties, as companies may hire external digital agencies to create campaign content. Digital Marketing Managers work in all industries with a digital presence.
Tasks and duties
- Creating digital marketing strategies aligned with company goals.
- Assigning and delegating tasks for marketing campaigns to team members.
- Monitoring the progress of marketing campaigns and making changes as necessary.
- Evaluating completed marketing campaigns to see how they could be optimised further.
- Reporting digital marketing performance to key stakeholders.
- Researching the latest industry trends in digital marketing.
- Training and managing digital marketing team members.
How to become a Digital Marketing Manager
A bachelor degree and experience in digital marketing, advertising, content creation, or media are required to work as a Digital Marketing Manager. Specialisation skills such as SEO or social media marketing may be an advantage.
Graduate with a bachelor degree in marketing, advertising, communications, or another related field.
Complete an internship in the content or marketing department of a recognised company.
Gain experience on digital platforms by managing social media pages, creating content for companies, or working freelance jobs in digital marketing.
Acquire leadership experience by managing freelance digital marketing projects, running for school office, or volunteering to organise digital campaigns.
Seek an entry-level job in digital marketing, such as Copywriter, Social Media Manager, Graphic Designer, or Digital Marketing Assistant.
Pursue certification in SEO, digital marketing analytics, social media marketing or other related skills.
Consider postgraduate education such as a master’s of science in digital marketing for promotion to executive and directorial roles.
