Marketing Specialist
Develop and execute marketing strategies to boost a company's product or service awareness.
Job opportunities
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Jobs in Jobstreet right nowJob growth
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In the last yearSalary
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Typical monthly salaryJob satisfaction
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Job opportunities
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Jobs in Jobstreet right nowSalary
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Typical monthly salaryJob growth
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In the last yearJob satisfaction
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On this page
- What's it like to be a Marketing Specialist?
- How to become a Marketing Specialist
- Latest Marketing Specialist jobs
- Top skills and experience for Marketing Specialists
- Marketing Specialist role reviews
What's it like to be a Marketing Specialist?
A Marketing Specialist implements marketing strategies to position a product or company positively in the market. They utilise research and analytic skills to understand market trends, identify target audiences, and create effective marketing campaigns. Marketing Specialists work across a range of industries — anywhere there's a product or service to sell, their skills are typically in demand. Their work can span multiple media channels, including digital, social, print and broadcast. Regular collaboration with other professionals such as graphic designers, sales teams and company executives, is a key part of the role.
Tasks and duties
- Identifying potential markets for product expansion and analysing market trends.
- Coordinating and implementing marketing strategies to promote a company's products or services.
- Conducting market research to gather and analyse data on customer demographics, preferences, needs and buying habits.
- Creating reports detailing the impact and effectiveness of marketing campaigns, and presenting these findings to management.
- Developing engaging marketing materials, working closely with design and content teams to produce effective advertisements, emails, social media posts and other forms of communication.
- Cultivating partnerships with media and influencers to increase brand awareness.
- Monitoring and analysing competitors' marketing strategies and adapting strategy as required.
How to become a Marketing Specialist
To become a Marketing Specialist, you must have deep understanding of the industry dynamics, stay updated on emerging trends, and employ innovative strategies to provide valuable insights and direction to businesses or projects.
- Obtain a bachelor’s degree in marketing, business, advertising or a related field.
- Acquire hands-on experience through internships or entry-level positions covering various marketing tasks, with exposure to both digital and traditional channels. This could involve roles in content creation, campaign management, or client services.
- Customize your skill set to encompass tasks like social media management, print advertising, data analysis, and client communication, reflecting the diverse needs of marketing agencies.
- Pursue certifications relevant to your organisation needs, enhancing your credibility in areas such as digital analytics, content marketing, or project management. This could include platforms like Google Analytics, Facebook Blueprint, or Project Management Professional (PMP).
- Stay updated on industry trends through workshops, seminars, and networking events, fostering connections with professionals across different marketing specialties. Engage in discussions on topics such as influencer marketing, SEO strategies, or omnichannel campaigns.
Compare your salary
Find out how your salary compares with the average salary for Marketing Specialists.Latest Marketing Specialist jobs on Jobstreet
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Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Marketing Specialist employers on Jobstreet are looking for job seekers with expertise in the following areas. Digital Marketing
Marketing Campaigns
Marketing Strategy
Social Media
Google Analytics
Influencer Marketing
Google Ads
Performance Marketing
Creative Thinking
Influencing Others
Search Engine Optimisation
Content Creation
Email Marketing
TikTok
Brand Awareness
Social Media Platforms
Facebook Ads
eCommerce
Analysis
Communication Skills
Source: Jobstreet job ads and Jobstreet Profile data
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Latest Marketing Specialist reviews
Nov 2022
Jack of all trades and master of none but better than a master of one
Reviewer's QualificationBachelor of Arts
ExperienceLess than a year
Organisation sizeLarge (200+ employees)
SpecialisationHuman Resources & Recruitment
The good thingsAs a marketing specialist, the role is all rounder, you're expected to know every aspect of the business marketing arm from CRM, Brand, Communication, Design, Development and so forth. It requires a c...
The challengesThe challenging part of this role is that you don't hold any responsibility of other department for execution and therefore you will need to ensure that your internal stakeholders execute accordingly....
Read more
Nov 2022
Great
Reviewer's QualificationBachelor of Advertising
Experience1 – 4 years
Organisation sizeMedium (20-199 employees)
SpecialisationAdvertising, Arts & Media
The good thingsI learn to do in practical way about marketing. Instead of just learn theory i could explore more. Also I handle a few role. So sometimes you have to apply other strategies in that role
The challengesKeep on explore new method for this role. I have to find out ways to help client get more sales / enquiries
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Source: Jobstreet role reviews
Jobstreet has not verified the truth or accuracy of these comments and does not adopt or endorse any of the comments posted on this page.Jobstreet collects and posts the comments for what they are worth and for information purposes only to assist candidates to find employment through my.jobstreet.com
