Sales and Marketing Manager
On this page
- What's it like to be a Sales and Marketing Manager?
- How to become a Sales and Marketing Manager
- Latest Sales and Marketing Manager jobs
- Top skills and experience for Sales and Marketing Managers
What's it like to be a Sales and Marketing Manager?
A Sales and Marketing Manager is responsible for a company’s sales and marketing-related activities. They are in charge of developing and implementing sales plans and marketing strategies to boost company sales and market share, as well as enforcing specific quotas and key performance indicators (KPI) for the sales and marketing teams. Sales and Marketing Managers’ work largely requires a lot of meetings, fieldwork, and travelling to engage with clients and customers.
Tasks and duties
- Creating sales plans and marketing strategies.
- Building relationships with existing and potential customers.
- Leading, directing, and overseeing activities of sales and marketing teams.
- Training sales and marketing staff.
- Staying up-to-date on trends through performing market research.
- Identifying sales and marketing opportunities.
How to become a Sales and Marketing Manager
To become a Sales and Marketing Manager, you usually need a bachelor degree in a relevant field in addition to experience in the industry.
Graduate with a bachelor degree, postgraduate diploma, professional degree, or SPM certification.
Become fluent in Bahasa Malaysian, English, and Mandarin.
Attain at least 5 years’ worth of experience in a related field, preferably in marketing or business development.
After gaining experience as a Sales and Marketing Manager, consider progressing to a role such as Sales Director, Director of Marketing Research, Director of Advertising Sales, or Director of Marketing Analytics.
