Social Media Manager
Manage and curate a company's social media platforms to build digital presence.
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Job opportunities
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Jobs in Jobstreet right now
Salary
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Typical monthly salary
Job growth
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In the last year
Job satisfaction
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On this page
- What's it like to be a Social Media Manager?
- How to become a Social Media Manager
- Latest Social Media Manager jobs
- Top skills and experience for Social Media Managers
What's it like to be a Social Media Manager?
A Social Media Manager is responsible for managing an organisation's online presence on various social media platforms. These professionals create engaging content to build a brand, grow the audience and increase customer engagement. They closely monitor social media metrics to analyse the success of campaigns and to guide future marketing strategies. In addition to creating content, Social Media Managers often handle customer enquiries and feedback on social platforms promptly. They typically work for businesses across various sectors, managing an organisation's image and community on platforms such as Facebook, Instagram, X (Twitter), LinkedIn and more.
Tasks and duties
- Developing and implementing social media strategy in line with business goals.
- Creating and managing content calendars to schedule posts across various platforms.
- Monitoring online conversations, tags, trending topics and sentiment related to a brand.
- Engaging with users, customers and followers to build online community and brand loyalty.
- Working with analytics tools to measure and report on the performance of social media campaigns.
- Collaborating with the marketing team to ensure alignment between social media and broader marketing strategies.
- Staying updated on new advancements, trends and best practices for social media platforms to keep a brand at the forefront of social conversations.
How to become a Social Media Manager
Becoming a Social Media Manager requires a blend of creativity, strategic thinking, and a deep understanding of digital marketing trends. In some instances, you would also need to have design skills (i.e. Photoshop, Illustrator, etc.) as you may be tasked with designing the content as well as learning how to use various reporting dashboards.
- Obtain bachelor’s degree in marketing, mass communications, advertising, or digital media. While formal education is beneficial, practical experience and self-learning are equally valuable in this field.
- Grasp the nuances of each social media platform, knowing when and how to utilise them to maximize engagement. Understanding each platforms’ unique algorithms is crucial for connecting with your audience effectively.
- Continuously improve skills in social media marketing, content creation, analytics, and community management.
- Recognizing trends quickly is essential. Whether it's hopping on a viral topic or starting a trend yourself, being observant and proactive can garner attention for your company and boost publicity.
- Remaining composed and focused is essential for delivering quality work as you will juggle tasks like writing captions, sourcing images, scheduling posts, and compiling performance reports under tight deadlines.
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Latest Social Media Manager jobs on Jobstreet
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Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Social Media Manager employers on Jobstreet are looking for job seekers with expertise in the following areas.
Source: Jobstreet job ads and Jobstreet Profile data
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