A Good place to startThe good thingsWork life Balance, fast track in career opportunity if you have certain qualification when considering the geographical situation. Consider average salary in the states. Staff are nice in a certain level when do not face any working stuff. Got fixed seat, Laptop are provided and quite a nice pantry when compare with some others. A well developed KPI system.
The challengesWithout a certain level of qualification, promotion would be hard. The Management is its weakness. Since not working at big city, the EQ of the staff are aim to be improve, perhaps developing an culture would help improve the situation. Due to the KPI system, competition within staff might be worst.
To be improve :-
1) Culture
2) Management
3) Salary Scheme (To be more attractive for attracting talent staff)