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    As part of their effort to encourage the Chinese community to develop a love for its culture and language, Sin Chew Daily has instigated a host of Cultural events; one of its highlights is the Hua Zong Literature Award, established in 1991.The inaugural literary award was named as the Sin Chew Daily Literature Awards. Renowned Singapore artist Tan Swie Hian created the bronze sculpture "Hua Zong" as a prize for the award winner. Thus the literary award was renamed "Hua Zong" or Floral Trail Literation Awards.Hua means flower, but it also shares the same pronunciation with Hua meaning Chinese, this new adopted name bears the significance of connecting worldwide Chinese through literature.More than a decade later, it is now recognized by the Chinese Communities around the world as a major literary award, and has been pivotal in fostering Chinese Literature in Malaysia. Many Malaysian Chinese writers who have made a mark in the literary world were once nurtured and inspired by the Award.

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