Rewarding experience working in the automotive industryThe good thingsProudly Malaysian, Globally Inspired - It represents Malaysia's engineering ambition and innovation spirit. It's an icon, blending local craftsmanship with global technology through its partnership with Geely.
The challengesCustomer service and after-sales quality need greater consistency across all outlets. Proton must continue rebuilding brand perception. Continuous communication, highlighting safety, innovation, and Malaysian craftsmanship - through strong marketing and owner engagement can refresh the brand image.