Founded on March 9, 1948, by Tojuro Iijima, Yamazaki Baking Co., Ltd., began as a provider of reasonably priced, fresh, high-quality baked goods in the post- World War II era, when most of Japan was still experiencing severe food shortages. Yamazaki Baking modernized through aggressive technological advances and the installation of state-of-the-art equipment and systems from Europe and North America. At the same time, the company expanded its offerings, introducing breads and other products from around the world into the Japanese market and contributing to the enhancement of Japanese lifestyles and dietary culture.For over sixty years since its founding, Yamazaki Baking has significantly broadened its operations. Today, the company's lineup centers bread, sweet buns, Japanese-style confectionery, Western-style confectionery, processed bread and prepared rice and side dishes, as well as jam, desserts and prepared foods in retort pouches. Companies in the Yamazaki Baking Group manufacture a wide variety of products, including biscuits, crackers and sembei (rice crackers). These products are sold nationwide through supermarkets, convenience stores and other sales channels. Yamazaki Baking has also developed its own licensed stores — convenience stores and bakeshops, the latter of which sell products made both on- and off-site — enabling it to respond to increasingly diverse consumer needs and changing market conditions.
Founded on March 9, 1948, by Tojuro Iijima, Yamazaki Baking Co., Ltd., began as a provider of reasonably priced, fresh, high-quality baked goods in the post- World War II era, when most of Japan was still experiencing severe food shortages. Yamazaki Baking modernized through aggressive technological advances and the installation of state-of-the-art equipment and systems from Europe and North America. At the same time, the company expanded its offerings, introducing breads and other products from around the world into the Japanese market and contributing to the enhancement of Japanese lifestyles and dietary culture.For over sixty years since its founding, Yamazaki Baking has significantly broadened its operations. Today, the company's lineup centers bread, sweet buns, Japanese-style confectionery, Western-style confectionery, processed bread and prepared rice and side dishes, as well as jam, desserts and prepared foods in retort pouches. Companies in the Yamazaki Baking Group manufacture a wide variety of products, including biscuits, crackers and sembei (rice crackers). These products are sold nationwide through supermarkets, convenience stores and other sales channels. Yamazaki Baking has also developed its own licensed stores — convenience stores and bakeshops, the latter of which sell products made both on- and off-site — enabling it to respond to increasingly diverse consumer needs and changing market conditions.
Founded on March 9, 1948, by Tojuro Iijima, Yamazaki Baking Co., Ltd., began as a provider of reasonably priced, fresh, high-quality baked goods in the post- World War II era, when most of Japan was still experiencing severe food shortages. Yamazaki Baking modernized through aggressive technological advances and the installation of state-of-the-art equipment and systems from Europe and North America. At the same time, the company expanded its offerings, introducing breads and other products from around the world into the Japanese market and contributing to the enhancement of Japanese lifestyles and dietary culture.For over sixty years since its founding, Yamazaki Baking has significantly broadened its operations. Today, the company's lineup centers bread, sweet buns, Japanese-style confectionery, Western-style confectionery, processed bread and prepared rice and side dishes, as well as jam, desserts and prepared foods in retort pouches. Companies in the Yamazaki Baking Group manufacture a wide variety of products, including biscuits, crackers and sembei (rice crackers). These products are sold nationwide through supermarkets, convenience stores and other sales channels. Yamazaki Baking has also developed its own licensed stores — convenience stores and bakeshops, the latter of which sell products made both on- and off-site — enabling it to respond to increasingly diverse consumer needs and changing market conditions.