Supportive SuperiorsThe good thingsWhile superior support promotes greater work-life enrichment, its effect on work-life conflict is limited. Therefore, instead of providing superior support, employers have to identify alternate resources to assist employees in dealing with conflict and interference in the work-life interface.
The challengesThe modern customer is sharper, more savvy, and more informed than ever before, and they expect a high level of personalization and convenience from their banking experience. Shifting consumer demographics play a significant part in these heightened expectations: with each new generation of banking customers comes a deeper awareness of technology and, as a result, a greater expectation of digitised experiences.