E-Pay Asia Limited, listed on the Australian Stock Exchange (ASX:EPY), is the leading provider of electronic top up services for prepaid mobile users in South East Asia. Headquartered in Kuala Lumpur with its corporate office in Sydney. E-Pay now operates in Malaysia and Thailand with plans to expand into China, Vietnam, Singapore and the Philippines with 184 employees across 5 countries.The E-Pay electronic top up service was first launched in Malaysia in 1999 with one mobile operator to address inefficiencies in top up or reload payment options for the fast growing prepaid mobile market. E-Pay was the first to offer pre-paid mobile phone users an electronic top up option, as an alternative to physical scratch-off cards. Since then,E-Pay has successfully developed a regional network of Retail Agents, expanded its service offering and entered into new Markets, which has led to a significant increase in its sales revenue and market position.E-Pay buys prepaid airtime from mobile operators and distributes it electronically to consumers via its network of 15,000 points of sale (“POS”) located mainly at convenient stores like 7-Eleven, petrol stations, and pharmacies. E-Pay currently processes about 70 million prepaid mobile top-up transactions per annum and has agreements with 13 mobile operators across four countries. For the financial year ended 31 March 2005, E-Pay’s generated sales of $220 million.The E-Pay POS network, predominantly used for cash payment of mobile top ups today, is one of the largest regional electronic payments network in Asia. With more than 7,000 Terminals, it is capable of processing all kinds of cash payments, debit and credit card transactions, and electronic funds transfers. E-Pay’s growth strategy includes the roll out of other services such as bill payments and prepaid cards.Frost & Sullivan estimates that there are 400 million prepaid mobile users in e-pay’s markets generating about A$40 billion/year in top-up revenues. E-Pay completes mainly with scratch cards resellers dominating about 70% of the market. Use of electronic top up is expected grow dramatically as mobile operators progressively reduce production of scratch cards to save printing & logistic costs to offset lower margins on lower denominations. Pre-paid mobile represents 80% to 95% of all mobile users in many Asian markets, due to the greater cash economy and low penetration of credit cards.Product & ServicesE-Pay derives most of its revenue from the retail selling price of its e-Voucher and e-Top Up service to prepaid mobile users through its network of Retail Agents. Because E-Pay actually purchases prepaid mobile airtime in bulk from mobile telecommunications carriers and resells it at a margin to its network of Retail Agents, it must book the entire sale value as revenue even though it nets on average approximately 3% of the gross sales amount after paying commissions to its Retail Agents.e-Voucher, at present is the most commonly used electronic top up method as consumers like the security of receiving a form of paper receipt for their purchase. e-Voucher utilises the Terminals installed at retail outlets and is printed electronically only on demand with the PIN numbers encrypted at the point of sale. Currently, E-Pay’s e-Vouchers command the largest market share in terms of revenue for electronic top up of prepaid mobile airtime in Malaysia.e-Top-Up is a paperless electronic top up system that provides real time top up of prepaid mobile airtime at the point of sale, without the issuance of any PINS or passwords. To access e-Top-Up the consumer must provide to the Retail Agent at the point of sale, an account card or a mobile phone number issued by the mobile operator. The Retail Agent will swipe the account card or key in the consumer’s mobile number through the e-pay Terminal with the desired top up amount. Within seconds from completing the sale, the consumer’s mobile telephone will receive a SMS text confirming that that the top up has been successful with the purchased top up amount credited.In addition to Mobile Top Up, E-Pay also provides payment collection services for long distance telephone and pay television operators and has recently started processing credit card transactions on behalf of merchants. It presently contributes less than 5% of the Group’s earnings. The Directors are of the view that whilst this represent potential additional revenue streams, Mobile Top Up will continue to dominate E-Pay’s earnings for at least the next 2 to 3 years as the penetration of mobile phone continues to achieve double digit growth in E-Pay’s markets.
E-Pay Asia Limited, listed on the Australian Stock Exchange (ASX:EPY), is the leading provider of electronic top up services for prepaid mobile users in South East Asia. Headquartered in Kuala Lumpur with its corporate office in Sydney. E-Pay now operates in Malaysia and Thailand with plans to expand into China, Vietnam, Singapore and the Philippines with 184 employees across 5 countries.The E-Pay electronic top up service was first launched in Malaysia in 1999 with one mobile operator to address inefficiencies in top up or reload payment options for the fast growing prepaid mobile market. E-Pay was the first to offer pre-paid mobile phone users an electronic top up option, as an alternative to physical scratch-off cards. Since then,E-Pay has successfully developed a regional network of Retail Agents, expanded its service offering and entered into new Markets, which has led to a significant increase in its sales revenue and market position.E-Pay buys prepaid airtime from mobile operators and distributes it electronically to consumers via its network of 15,000 points of sale (“POS”) located mainly at convenient stores like 7-Eleven, petrol stations, and pharmacies. E-Pay currently processes about 70 million prepaid mobile top-up transactions per annum and has agreements with 13 mobile operators across four countries. For the financial year ended 31 March 2005, E-Pay’s generated sales of $220 million.The E-Pay POS network, predominantly used for cash payment of mobile top ups today, is one of the largest regional electronic payments network in Asia. With more than 7,000 Terminals, it is capable of processing all kinds of cash payments, debit and credit card transactions, and electronic funds transfers. E-Pay’s growth strategy includes the roll out of other services such as bill payments and prepaid cards.Frost & Sullivan estimates that there are 400 million prepaid mobile users in e-pay’s markets generating about A$40 billion/year in top-up revenues. E-Pay completes mainly with scratch cards resellers dominating about 70% of the market. Use of electronic top up is expected grow dramatically as mobile operators progressively reduce production of scratch cards to save printing & logistic costs to offset lower margins on lower denominations. Pre-paid mobile represents 80% to 95% of all mobile users in many Asian markets, due to the greater cash economy and low penetration of credit cards.Product & ServicesE-Pay derives most of its revenue from the retail selling price of its e-Voucher and e-Top Up service to prepaid mobile users through its network of Retail Agents. Because E-Pay actually purchases prepaid mobile airtime in bulk from mobile telecommunications carriers and resells it at a margin to its network of Retail Agents, it must book the entire sale value as revenue even though it nets on average approximately 3% of the gross sales amount after paying commissions to its Retail Agents.e-Voucher, at present is the most commonly used electronic top up method as consumers like the security of receiving a form of paper receipt for their purchase. e-Voucher utilises the Terminals installed at retail outlets and is printed electronically only on demand with the PIN numbers encrypted at the point of sale. Currently, E-Pay’s e-Vouchers command the largest market share in terms of revenue for electronic top up of prepaid mobile airtime in Malaysia.e-Top-Up is a paperless electronic top up system that provides real time top up of prepaid mobile airtime at the point of sale, without the issuance of any PINS or passwords. To access e-Top-Up the consumer must provide to the Retail Agent at the point of sale, an account card or a mobile phone number issued by the mobile operator. The Retail Agent will swipe the account card or key in the consumer’s mobile number through the e-pay Terminal with the desired top up amount. Within seconds from completing the sale, the consumer’s mobile telephone will receive a SMS text confirming that that the top up has been successful with the purchased top up amount credited.In addition to Mobile Top Up, E-Pay also provides payment collection services for long distance telephone and pay television operators and has recently started processing credit card transactions on behalf of merchants. It presently contributes less than 5% of the Group’s earnings. The Directors are of the view that whilst this represent potential additional revenue streams, Mobile Top Up will continue to dominate E-Pay’s earnings for at least the next 2 to 3 years as the penetration of mobile phone continues to achieve double digit growth in E-Pay’s markets.
E-Pay Asia Limited, listed on the Australian Stock Exchange (ASX:EPY), is the leading provider of electronic top up services for prepaid mobile users in South East Asia. Headquartered in Kuala Lumpur with its corporate office in Sydney. E-Pay now operates in Malaysia and Thailand with plans to expand into China, Vietnam, Singapore and the Philippines with 184 employees across 5 countries.The E-Pay electronic top up service was first launched in Malaysia in 1999 with one mobile operator to address inefficiencies in top up or reload payment options for the fast growing prepaid mobile market. E-Pay was the first to offer pre-paid mobile phone users an electronic top up option, as an alternative to physical scratch-off cards. Since then,E-Pay has successfully developed a regional network of Retail Agents, expanded its service offering and entered into new Markets, which has led to a significant increase in its sales revenue and market position.E-Pay buys prepaid airtime from mobile operators and distributes it electronically to consumers via its network of 15,000 points of sale (“POS”) located mainly at convenient stores like 7-Eleven, petrol stations, and pharmacies. E-Pay currently processes about 70 million prepaid mobile top-up transactions per annum and has agreements with 13 mobile operators across four countries. For the financial year ended 31 March 2005, E-Pay’s generated sales of $220 million.The E-Pay POS network, predominantly used for cash payment of mobile top ups today, is one of the largest regional electronic payments network in Asia. With more than 7,000 Terminals, it is capable of processing all kinds of cash payments, debit and credit card transactions, and electronic funds transfers. E-Pay’s growth strategy includes the roll out of other services such as bill payments and prepaid cards.Frost & Sullivan estimates that there are 400 million prepaid mobile users in e-pay’s markets generating about A$40 billion/year in top-up revenues. E-Pay completes mainly with scratch cards resellers dominating about 70% of the market. Use of electronic top up is expected grow dramatically as mobile operators progressively reduce production of scratch cards to save printing & logistic costs to offset lower margins on lower denominations. Pre-paid mobile represents 80% to 95% of all mobile users in many Asian markets, due to the greater cash economy and low penetration of credit cards.Product & ServicesE-Pay derives most of its revenue from the retail selling price of its e-Voucher and e-Top Up service to prepaid mobile users through its network of Retail Agents. Because E-Pay actually purchases prepaid mobile airtime in bulk from mobile telecommunications carriers and resells it at a margin to its network of Retail Agents, it must book the entire sale value as revenue even though it nets on average approximately 3% of the gross sales amount after paying commissions to its Retail Agents.e-Voucher, at present is the most commonly used electronic top up method as consumers like the security of receiving a form of paper receipt for their purchase. e-Voucher utilises the Terminals installed at retail outlets and is printed electronically only on demand with the PIN numbers encrypted at the point of sale. Currently, E-Pay’s e-Vouchers command the largest market share in terms of revenue for electronic top up of prepaid mobile airtime in Malaysia.e-Top-Up is a paperless electronic top up system that provides real time top up of prepaid mobile airtime at the point of sale, without the issuance of any PINS or passwords. To access e-Top-Up the consumer must provide to the Retail Agent at the point of sale, an account card or a mobile phone number issued by the mobile operator. The Retail Agent will swipe the account card or key in the consumer’s mobile number through the e-pay Terminal with the desired top up amount. Within seconds from completing the sale, the consumer’s mobile telephone will receive a SMS text confirming that that the top up has been successful with the purchased top up amount credited.In addition to Mobile Top Up, E-Pay also provides payment collection services for long distance telephone and pay television operators and has recently started processing credit card transactions on behalf of merchants. It presently contributes less than 5% of the Group’s earnings. The Directors are of the view that whilst this represent potential additional revenue streams, Mobile Top Up will continue to dominate E-Pay’s earnings for at least the next 2 to 3 years as the penetration of mobile phone continues to achieve double digit growth in E-Pay’s markets.