ABOUT USLEEYANARAHMAN Empire Sdn Bhd is one of the current most popular brands among Malaysians. LEEYANARAHMAN brand was created in the year 2012 by the two young, yet creative fashion designer, Mrs. Nur Liyana Abdul Rahman and her spouse, Mr. Muhammad Hafiz Abd Hamid. stated the business from an online base business, in 2012 for about two to three years.Our Target Market StrategyBandar Baru Bangi is one of the location that currently are in a rapid development stage. Due to this rapid development, the Company have open their own boutique in Bangi Sentral Seksyen 9. Bangi Sentral has since been a hot place for other Muslimah fashion boutique. The Company initial strategy was to capitalise this rapid development for residential area in Bandar Baru Bangi to create its own brand awareness in the area which will support the expension of its business.The customer will learn about the brand through the following sources:-· Instagram – LEEYANARAHMAN official instragram· Friends & Customer of the boutique· Personal Shoppers and stylists· Fashion magazine articles and reviews· Local press mentions and advertisement· Online advertisement (Facebook, website and others)Our primary targeted customer is a professionals with a household income over RM 2,000.00 per month. Their main characteristics are listed below:· Income of at least RM 2,000 per month· College/University educated· Looks for bargains (seasonal fashion) but willing to spend money on quality, core items· Internet savvy· Cares about how she presents herself, enjoys fashion, and looks for quality over quantityHowever, the current trends now is that people have increasingly shopping through online due to convenience, as our customer are not only based on Bandar Baru Bangi, but the whole nation. For online customers, the can order any of our products directly from our official website, www.leeyanarahman.com.my or, order the products from our personal shopper.
ABOUT USLEEYANARAHMAN Empire Sdn Bhd is one of the current most popular brands among Malaysians. LEEYANARAHMAN brand was created in the year 2012 by the two young, yet creative fashion designer, Mrs. Nur Liyana Abdul Rahman and her spouse, Mr. Muhammad Hafiz Abd Hamid. stated the business from an online base business, in 2012 for about two to three years.Our Target Market StrategyBandar Baru Bangi is one of the location that currently are in a rapid development stage. Due to this rapid development, the Company have open their own boutique in Bangi Sentral Seksyen 9. Bangi Sentral has since been a hot place for other Muslimah fashion boutique. The Company initial strategy was to capitalise this rapid development for residential area in Bandar Baru Bangi to create its own brand awareness in the area which will support the expension of its business.The customer will learn about the brand through the following sources:-· Instagram – LEEYANARAHMAN official instragram· Friends & Customer of the boutique· Personal Shoppers and stylists· Fashion magazine articles and reviews· Local press mentions and advertisement· Online advertisement (Facebook, website and others)Our primary targeted customer is a professionals with a household income over RM 2,000.00 per month. Their main characteristics are listed below:· Income of at least RM 2,000 per month· College/University educated· Looks for bargains (seasonal fashion) but willing to spend money on quality, core items· Internet savvy· Cares about how she presents herself, enjoys fashion, and looks for quality over quantityHowever, the current trends now is that people have increasingly shopping through online due to convenience, as our customer are not only based on Bandar Baru Bangi, but the whole nation. For online customers, the can order any of our products directly from our official website, www.leeyanarahman.com.my or, order the products from our personal shopper.
ABOUT USLEEYANARAHMAN Empire Sdn Bhd is one of the current most popular brands among Malaysians. LEEYANARAHMAN brand was created in the year 2012 by the two young, yet creative fashion designer, Mrs. Nur Liyana Abdul Rahman and her spouse, Mr. Muhammad Hafiz Abd Hamid. stated the business from an online base business, in 2012 for about two to three years.Our Target Market StrategyBandar Baru Bangi is one of the location that currently are in a rapid development stage. Due to this rapid development, the Company have open their own boutique in Bangi Sentral Seksyen 9. Bangi Sentral has since been a hot place for other Muslimah fashion boutique. The Company initial strategy was to capitalise this rapid development for residential area in Bandar Baru Bangi to create its own brand awareness in the area which will support the expension of its business.The customer will learn about the brand through the following sources:-· Instagram – LEEYANARAHMAN official instragram· Friends & Customer of the boutique· Personal Shoppers and stylists· Fashion magazine articles and reviews· Local press mentions and advertisement· Online advertisement (Facebook, website and others)Our primary targeted customer is a professionals with a household income over RM 2,000.00 per month. Their main characteristics are listed below:· Income of at least RM 2,000 per month· College/University educated· Looks for bargains (seasonal fashion) but willing to spend money on quality, core items· Internet savvy· Cares about how she presents herself, enjoys fashion, and looks for quality over quantityHowever, the current trends now is that people have increasingly shopping through online due to convenience, as our customer are not only based on Bandar Baru Bangi, but the whole nation. For online customers, the can order any of our products directly from our official website, www.leeyanarahman.com.my or, order the products from our personal shopper.