Sim Leisure Group
    (7 reviews)

    Company Profile

    Company overview

    Company size

    101-1,000

    Primary location

    Selangor
    Sim Leisure Group is a well-established developer and operator of theme parks listed on the Singapore Exchange since March 2019. The Group’s founder, Sim Choo Kheng, has more than 30 years of experience in the theme park industry, having designed, built and managed theme parks in Europe, the Middle East and ASEAN region.A sister company of the Group, Sim Leisure Gulf currently based in Dubai, provides theming design and construction services to major international clients including The Lost Paradise of Dilmun in Bahrain, Bollywood Theme Park in Dubai, Yas Waterworld in Abu Dhabi, Ski Egypt in Cairo, Ski Dubai, the Motiongate Theme Park in Dubai, Aquapolis in Bulgaria, Ulynovsk Park in Russia, and the Egypt and Jurassic Park zones of Universal Studios Singapore.The Group is the owner of ESCAPE brand of theme parks, showcasing ESCAPE outdoor theme park in Penang, Malaysia since 2012 and the ESCAPE Challenge indoor park at Paradigm Mall, Petaling Jaya which launched in 2020. ESCAPE’s business model disrupts longstanding convention of movie-based themes and mechanical roller-coaster rides in the theme park industry.The Group has also signed MOUs to expand the ESCAPE brand internationally in Sri Lanka and China, currently these projects are delayed due to the COVID-19 pandemic. The Group also recently acquired KidZania Kuala Lumpur.Sim Leisure Group constantly strives for excellence and does not settle for anything less. This mantra stems from the founder’s obsession for upholding the highest quality & standards, consistently pushing boundaries and adopting an international global mindset. At Sim Leisure Group, it’s never business as usual.

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    Reviews overview

    1.07 ratings in total
    5
    0
    4
    0
    3
    0
    2
    0
    1
    7
    43%
    Rate salary as high or average
    0%
    Employees recommend this employer to friends

    What’s it like working at Sim Leisure Group?

    AI summary of recent reviews

    Employees at Sim Leisure Group appreciate their supportive teammates and the collaborative atmosphere among staff members. The company provides some basic benefits including staff meals, timely salary payments, and free access to park facilities, with a convenient location near amenities.

    However, there are several areas that present opportunities for improvement. The family business management structure appears to impact professional development and decision-making processes. Employees note limited career advancement opportunities and express a desire for more structured training and orientation programs. Additionally, staff members report challenges with workload management and maintaining work-life balance.

    Recent reviews

    1.0
    Assistant Operations Manager
    Mar 2026
    Bukit Bendera PenangLess than 1 year in the role, former employee
    Toxic Management Overshadows Hardworking Staff
    The good thingsThe staff at ESCAPE Penang are very supportive and cooperative. It’s rewarding to see customers happy and enjoying the attractions while staying safe. The team works hard and appreciates clear, direct leadership, which makes day-to-day operations smoother when everyone collaborates.
    The challengesHonestly, the biggest issue there is management culture. Three managers (HR, Security, and Safety) act like they are the real bosses of the place while the CEO seems unaware of what is happening on the ground. The workplace environment was really toxic. I was not allowed to use my own office during working hours because the three managers preferred to stay there and treat it like their personal space to relax, while I was expected to be out around the park working continuously for 8 hours straight managing operations. Staff complaints were often ignored, and the HR manager could be rude and dismissive towards employees. The Security Manager and Safety Manager focused more on acting like management instead of handling their actual responsibilities — for example, guests smoking in non-smoking areas or ignoring park rules were often not properly enforced, and safety concerns were sometimes overlooked. Overall, I ended up handling most of the operations, security, and any safety issues
    1.0
    attraction department
    Aug 2024
    Mutiara Damansara Selangor
    stressful
    The good thingshave a great teammates
    The challengesunfair promotion, favoritism, no career growth, poor management
    1.0
    worker
    Aug 2023
    1 to 2 years in the role, former employee
    Not recommended to work in family business company
    The good thingssalary received on time. no politics. staff meal provided
    The challenges100% family business, higher management level all terrible management skill, boss dont listen to advices and suggestions, stressful place due to top management. career pathway very less
    Ratings for Sim Leisure Group are shared as-is from employees in line with our community guidelines
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