Southern Steel Group, a leading Malaysian steel manufacturer with over 60 years of expertise, became a subsidiary of Green Esteel Pte. Ltd. and an associate company of Hong Leong Manufacturing Group Sdn Bhd in January 2025.Hong Leong Group, a major shareholder since 1996, acquired shares from Fleet Group and NatSteel. Leveraging Esteel Group’s expertise, the Group anticipates enhancements in supply chain efficiency, material sourcing, distribution channels, and market reach.Additional benefits include operational process improvements, resource sharing, and the development of customer-centric products and services, strengthening its position in the steel industry.
Southern Steel Group, a leading Malaysian steel manufacturer with over 60 years of expertise, became a subsidiary of Green Esteel Pte. Ltd. and an associate company of Hong Leong Manufacturing Group Sdn Bhd in January 2025.Hong Leong Group, a major shareholder since 1996, acquired shares from Fleet Group and NatSteel. Leveraging Esteel Group’s expertise, the Group anticipates enhancements in supply chain efficiency, material sourcing, distribution channels, and market reach.Additional benefits include operational process improvements, resource sharing, and the development of customer-centric products and services, strengthening its position in the steel industry.
Southern Steel Group, a leading Malaysian steel manufacturer with over 60 years of expertise, became a subsidiary of Green Esteel Pte. Ltd. and an associate company of Hong Leong Manufacturing Group Sdn Bhd in January 2025.Hong Leong Group, a major shareholder since 1996, acquired shares from Fleet Group and NatSteel. Leveraging Esteel Group’s expertise, the Group anticipates enhancements in supply chain efficiency, material sourcing, distribution channels, and market reach.Additional benefits include operational process improvements, resource sharing, and the development of customer-centric products and services, strengthening its position in the steel industry.