The Tourism Authority of Thailand (TAT) was established on 18th March 1960. TAT was the first organization in Thailand to be specifically responsible for the promotion of tourism.TAT's Missions are:- Enhance the marketing and publicize the expansion of the quality market base, as well as create confidence so as to deliver the value of Thailand’s tourism.-Create quality tourism products in order to increase the volume of tourists’ expenditure.-Integrate the supply chain drive so as to be ready for accommodating quality tourists and sustainable income distribution.-Develop a marketing information technology system, as well as provide complete information on tourism marketing to tourists and stakeholders to meet their demands.-Strengthen TAT to become a High Performance Organization for tourism marketing, on the basis of innovation and good governance.
The Tourism Authority of Thailand (TAT) was established on 18th March 1960. TAT was the first organization in Thailand to be specifically responsible for the promotion of tourism.TAT's Missions are:- Enhance the marketing and publicize the expansion of the quality market base, as well as create confidence so as to deliver the value of Thailand’s tourism.-Create quality tourism products in order to increase the volume of tourists’ expenditure.-Integrate the supply chain drive so as to be ready for accommodating quality tourists and sustainable income distribution.-Develop a marketing information technology system, as well as provide complete information on tourism marketing to tourists and stakeholders to meet their demands.-Strengthen TAT to become a High Performance Organization for tourism marketing, on the basis of innovation and good governance.
The Tourism Authority of Thailand (TAT) was established on 18th March 1960. TAT was the first organization in Thailand to be specifically responsible for the promotion of tourism.TAT's Missions are:- Enhance the marketing and publicize the expansion of the quality market base, as well as create confidence so as to deliver the value of Thailand’s tourism.-Create quality tourism products in order to increase the volume of tourists’ expenditure.-Integrate the supply chain drive so as to be ready for accommodating quality tourists and sustainable income distribution.-Develop a marketing information technology system, as well as provide complete information on tourism marketing to tourists and stakeholders to meet their demands.-Strengthen TAT to become a High Performance Organization for tourism marketing, on the basis of innovation and good governance.