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Noah · 16d ago
Marketing Executive
Ramadan is always an interesting time for sales. Depending on the industry, it can either be a peak season or a slow period. F&B and retail usually see a surge, especially closer to Raya, while some sectors slow down as people focus more on fasting and family. From my experience, online shopping spikes at night, and promotions play a huge role. Sales strategies really matter during this time. How was your sales performance so far this year? Better or worse than expected?
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Suraya · 16d ago
Ramadan sales can really vary based on the industry. For my company, we’ve seen a bit of both – some products have flown off the shelves, while others are a bit slower. The key has been adapting to the shifts in shopping habits, especially with the increase in online orders after Iftar. Sales have been a little better than last year, but we’ve had to work harder on promotions and targeted strategies this time.
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